Alicia D. Gates
CREATOR | GRAPHIC DESIGNER | COLLABORATOR
Key Strengths
Graphic Design: Proficient in creating visually compelling designs across various media.
Brand Identity Development: Skilled in developing and maintaining cohesive brand identities that resonate with target audiences.
Digital and Print Design: Expertise in designing for both digital platforms and print materials, ensuring alignment with brand guidelines.
Advertising and Marketing Materials: Experience in conceptualizing and designing effective marketing collateral to drive engagement.
Event and Experience Design: Proficient in designing immersive experiences for events, enhancing brand visibility and engagement.
Have fun: Experiment, brainstorm, keep learning and seek inspiration.
Work Experience
Jan 2023 – present
Wide Angle, LLC
Senior Art Director
- Implemented insight-driven creative strategies aligned with brand guidelines, fostering new perspectives in digital, print, and merchandising design.
- Cultivated partnerships with a diverse range of clients, enhancing overall brand visibility in the market and generating new business opportunities.
- Developed immersive event designs, including a Forbes top 10 CEO event and interactive technology showcases, utilizing motion graphics to increase engagement and visual impact.
- Integrated AI tools for image creation to enhance design workflows, enabling the delivery of innovative visual solutions tailored to client needs.
Jun 2011 – Oct 2022
Ernst & Young, LLP (EY)
Lead Art Director
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Consistently delivered breakthrough creative work that aligned design with business objectives
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Helped evolve the Strategic Growth Forum into a Forbes top 10 CEO event through captivating brand narratives and immersive experiences
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Advanced and nurtured the Entrepreneur Of The Year program and the more than 30 multidisciplinary, geographically dispersed creatives who support it by encouraging cross-functional collaboration and producing forward-thinking work
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Developed scalable design systems for multiple regions and platforms
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Increased efficiency and quality through creative workshops and development of a national toolkit that provided hundreds of templates
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Key contributor to the creative development of the first Illumination Experience, a successful interactive and immersive showcase of new technologies that evolved to become a traveling road
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Developed a robust design system and brand identity for Pointellis, a new blockchain technology company powered by EY
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Provided on-site event support, travelling nationally to supervise the load-in, set-up and testing of physical brand elements and experiences
Nov 2005 – Jun 2011
inVentiv Health Communications
Art Director
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Enhanced pharmaceutical and biotech brand exposure through strategic marketing and business development initiatives
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Translated business goals and client vision into compelling marketing and business development materials, driving business growth
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Collaborated with external creative agencies to create interactive trade show experiences, boosting engagement at live events
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Mentored and supervised a diverse team of creatives
Jul 2000 – Nov 2005
ConocoPhillips
Art Director
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Instrumental in shaping the transformation of the ConocoPhillips brand when Conoco and Phillips merged
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Strengthened the brand by ensuring the newly refreshed brand identity system was applied consistently across all communication channels and media types
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Led the creative direction of priority projects like the Cow Parade Houston and other priority partnership projects with Yellowstone National Park and the Jane Goodall Foundation
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Increased brand alliances by producing proposals and other materials that were presented to monarchs and heads of state
Education
University of Houston
Bachelor of Fine Arts (BFA)
Graphic Communication
My Tech
Adobe Creative Suite: InDesign, Photoshop, AI image building, Illustrator, XD and Dimension
Microsoft Office: Word, PowerPoint, Excel
Keynote
Mac + PC
Canva
Figma, Miro, Mural, Slack
Site design by Wide Angle